The ad in query is that of Lionsgate Play and it exhibits Sanjana slapping a person eight instances. The ad options the younger actress and one other actor as a pair. Unable to resolve which present to look at subsequent, Sanjana slaps her boyfriend eight instances earlier than he asks her to cease. It was then that Sanjana decides that they need to watch the eighth present on the checklist.
The makers of the ad shared it alongside the caption, “Are you going this crazy while picking what to watch? We have a solution for your confusion! Now, #PlayMoreBrowseLess with the new Lionsgate Play app. Download and get a free trial for 14 days.”
Now reacting to the ad, Pooja Bedi took to her Twitter and wrote, “Absolutely HORRIFIED 2 watch this advt. Domestic violence against men is NOT acceptable. What if a man was slapping a woman in this advt? This should NEVER CLEAR an advertising board! #men have rights! #domesticviolence @sharmarekha@smritiirani@DeepikaBhardwaj @amitdeshmra(sic).”
Pooja additionally tagged Smriti Irani and National Commission of Women chairperson Rekha Sharma in her tweet.
Absolutely HORRIFIED 2 watch this advt. Domestic violence against men is NOT acceptable. What if a man was slapping a woman in this advt? This should NEVER CLEAR an advertising board! #men have rights! #domesticviolence@sharmarekha @smritiirani @DeepikaBhardwaj @amitdeshmra https://t.co/9yph7VMuAw
— Pooja Bedi (@poojabeditweets) December 9, 2020
Netizens too slammed the add for selling violence against males. You can take a look at a number of the reactions under:
— Amit Deshpande (@amitdeshmra) December 9, 2020
I just spotted this and its absolutely disgusting. Who are these people who can like think this? This team where one can share this idea & get internal approvals to pitch to their client? AND the client who approves it? The companies involved n their teams – WHO are these people!
— Anku Pande Chibb (@ankupande) December 9, 2020
What’s wrong with this guys ?? Is it really an ad? Or they lost with Senses ??
— Suresh Kumar Kurapaty (@SureshKKurapaty) December 9, 2020
Twitter should notice such video showing violence against men.
— Thinking Man (@Som82782498) December 9, 2020
Following the outrage, the Advertising Standards Council of India is now processing a criticism against the ad. And apparently, Sanjana has additionally deleted the ad from her Instagram web page.[ad_2]